While today's Dubai is known for its superlatives - the tallest building, the largest mall, the highest standards of luxury-the metropolis of tomorrow will go beyond these to become a model for future global cities. Rivers and oceans have had a major influence on many cities around the world, with waterfront developments commanding a premium on value. Dubai Creek Harbour, will expand the city's heart, enabling sustainable growth and reconnecting it to its roots. Dubai Creek Harbour project sits abreast of Ras Al Khor Wildlife Sanctuary, which has sheltered around 450 animal species within its 620 hectares for a quarter-century.

As Dubai Creek Harbour develops, this sanctuary will remain sacrosanct, with a new visitor center bringing a message of sustainable biodiversity to new generations. Dubai Creek Harbour will be both a financially viable and ecologically responsible city, built with future generations in mind, using every innovation to minimize its environmental impact. This world-class development will offer spectacular views of the creek and Dubai skyline. Planned on an open site, Dubai Creek Harbour will combine the city with the natural contours of the creek. With no legacy ties to infrastructure, this new Dubai will leapfrog many of the world's other global cities. The master plan is an order of magnitude larger than Downtown Dubai and will support its commercial and cultural development. The area encompasses commercial districts linked by leisure developments that expand into further residential neighborhoods and parks that will ensure Dubai competes with the world.